At the end of the recipe, it said to use Bush's Chili Starter. I googled Bush's products and this is what I found....
http://www.bushbeans.com/products/otherbeans.php
Scroll down until you find the Chili Magic Starter. You have to add meat and tomato the description says...and it shows a picture of the product.
I hope this helps.
Well, you will have to cut & paste...I can't get it to make a link...sorry....
I have never used this product but LOVE Bush's products. I use the medium Chili Beans seen on the above page. The only beans I'll use to make chili.